1. What is film distribution?
-Film distribution is the process of marketing, promoting and distribution of films.

2. Who distributes films normally in the UK?
- There are two main distributes in the UK, All Industry Marketing for Cinema and Cinema marketing Agency.

3. Is this different from the vertical integration model followed by the major film studios?
- Distribution and exhibition operate most effectively when 'vertically integrated', where the three stages are seen as part of the same larger process.

4. What steps are involved in the steps of film distribution?
- Once the film has been made this is hen they can start to work on the film release strategy. then the distributors then secure the screening of the film within thee cinema.

5. What are the major decisions made during the marketing of a film?
- The marketing of a film release revolves around two key questions: 'When?' and 'How?'

6. What is P&A? And why is it important?
- P&A stands for Print and Advertising. This is important because they rise awareness of the film and promote them.

7. How is digital technology revolutionising the process of film distribution & marketing?
- Digital technology is seen to offer a more cost effective and logistics-light alternative to the tried and trusted.